Having a customized coke bottle with one’s name written boldly on it is
fast becoming a trend.At first, it was the celebrities in Nigeria that
got the first treat of the ‘share a coke’ experience. Right now, the
share a coke idea has traveled wide across Nigeria as a lot of names
from all the tribes in the country in one way or the other have their
places on the bottles of coke in every coke shop you enter.This has made
even non-coke drinkers to patronize the global brand all for the sake
of wanting to feel among and also be socially significant. Perhaps, this
can make us say that one of the most successful marketing strategy in
Nigeria today is the ‘Share A Coke’ idea. Talking about the Share a coke
idea and popular figures in Nigeria, the likes of actress, Toyin
Aimakhu, Blogger, Linda Ikeji and a whole lot more have been treated to a
special share A Coke experience.Taking the ‘Share A Coke’ campaign
further, the global brand has also extended its hands to the General
Overseer of The Redeemed Church of God, Pastor, Enoch Adejare Adeboye.
Pastor Adeboye took to his Facebook page to share the photo of the
customized Coke bottle he received from Coca Cola. He thanked the
company but he did the unexpected. After thanking the company, he also
added that he does not drink the product but rather prefers Chivita, Ice
Tea, Lemon and Grand Malt!He shared the photo below and here is a
screenshot of what he has to say about the Coke:Thank you COCA-COLA HBC
for sending me my own personal bottle. Shame I don’t drink Coke. I drink
Chivita, Icetea, Lemon and Grandmalt though #ShareAcokeNG, the man of
God posted.
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